"Time and again, I see it – filmmaker makes interesting short. They don’t have a good website for themselves, have no presence on YouTube and valiantly spend more cash on festival entry fees than you can imagine. If they are lucky, the get into some festivals, but a year later, they still haven’t bothered to put it online. They’ve been seen by perhaps a few thousand people in theaters, have maybe amassed an email list of 50 names and 200 people have liked their film on Facebook. Five years from now, they’ll probably have two features under their belt, and if they’re really lucky, one of those films will get picked up and play one week at IFC Center to about 2,000 people total and then be on VOD and DVD for perhaps another 5000 viewers. They still won’t know who their audience is or how to reach them."
- The Most Disruptive Innovation in Filmmaking Today: DIY Audience Building - NoFilmSchool